The combination of clever plot and David Harbour's newfound fame, thanks to Netflix's Stranger Things", made Tide's "It's a Tide Ad" for Super Bowl 2018 become the talk of the town. The hilarious 30-second commercial saw the Chief Hopper depicter parodying various other advertisements, including car ad, beer ad and speaker ad among others, before he revealed that it was basically a commercial for the laundry detergent.

"Yeah, just typical Super Bowl car ad, right?" David said while driving a car. "Or a hilarious beer ad," he quipped while at a bar with a bunch of his friends, adding, "Whatever ad this is, but it's a Tide ad." At the end of the ad, it wittily claims that "if it's clean, it's got to be Tide."