Bumble came with an inspiring campaign for the 2019 Super Bowl. Airing during the first quarter of the Big Game, the ad featured Bumble's new global advisor and tennis champion Serena Williams.

As Bumble is a dating app that allows women to make the first move, the campaign celebrated women for making the first moves in their careers and lives. "I want women to feel empowered to find their voice and use the power within to create change, to lift each other up, and to never let the world tell us we can't--because we can, and we will," Serena said while Rita Ora's "Soul Survivor" played in the back.