Super Bowl is a great moment for many companies to grab people's attention with their ads. H&M upped their game by collaborating with international soccer superstar David Beckham in their advertisement for Super Bowl XLVI in 2012. Airing during the match between the Giants and the Patriots with the former coming as the winner, the ad saw the British star wearing only the Swedish brand's bodywear, including briefs and boxer shorts.

In the 30-second back-and-white ad, the camera panned around him while "Don't Let Me Be Misunderstood" by The Animals played in the background. As a Super Bowl ad cost around $3 million, it marked the first time for a retailer to invest heavily in TV advertising.