Volkswagen's "The Force" ad for Super Bowl XLV in 2011 remains iconic. The commercial featured a kid dressing up as Darth Vader from "Star Wars" as he tried to use the Dark Side on everything from the family dog to a plate of sandwich. It was to no avail until he tried to use his force to the new Passat that was sitting in the driveway. Much to the boy's surprise, his force worked when it was actually his dad who used the car's remote keyless system to start the vehicle.

The ad quickly went viral and was the most-shared ad. At the time, it led the ranking of Super Bowl commercials on the video sharing site Hulu's "Adzone 2011", receiving a 95 percent voter approval rating.