Budweiser joined forces with HBO's hit series "Game of Thrones" in a new ad during Super Bowl LIII in 2019. The spot started with a Bud Light knight entering the field as he's about to take part in a joust. He appeared with so much dignity only to get knocked down by The Mountain.

Parodying "Game of Thrones" episode titled "The Dance of Dragons", a dragon showed up and breathed fire to everything beneath. Enlisting the hit medieval series for Super Bowl was such a great timing for Budweiser since fans were all anticipating for its eighth and final season which premiered two months later.