every trope, twist, and trick of the genre is up for skewering in Todd Strauss-Schulson's laugh-a-minute comedy, but it's also got real heart: the film keeps things light and smart, never dipping into darkness or crass jokes
an utterly charming rom-com; Isn't It Romantic pulls off a sweet sleight-of-hand trick as a rom-com-within-a-rom-com, mocking all of the classic rom-com tropes while still letting us indulge in them; it's just funny and fun!
Review rate : B+by Dana Schwartz[Entertainment Weekly ]
a sassy-sweet sendup with Wilson making the most of her first major leading role
a glossy fantasyland of rom-com cliches; Strauss-Schulson persuasively conjures a vividly imagined fantasyland, as well as a spirited goofiness amid the real-world grit
"Isn't It Romantic" walks the line between subversive and sendup. It gleefully makes fun of the well-known tropes of romantic comedies, while also satisfying our desire to delight in said tropes
"Isn't It Romantic" isn't romantic, and it isn't funny. It's a bad idea stretched to feature length, a gimmick picture that never gets past its gimmick and never grows into something better
"Isn't It Romantic" constantly reminds us of superior rom-coms --everything from "Pretty Woman" to "When Harry Met Sally" to "500 Days of Summer"-- over the course of a sloppily written story that fails as both romance and comedy