Fans believe that the SKIMS founder's new partnership with a nutrition company serves as a dig at her sister, who is the founder of wellness brand Poosh and gummy supplements Lemme.
- Jul 11, 2023
AceShowbiz - The drama between Kim Kardashian and sister Kourtney Kardashian may not be over just yet. Fans believe that Kim's new partnership with a nutrition company serves as a dig at Kourtney, who is the founder of wellness brand Poosh and gummy supplements Lemme.
On Monday, the SKIMS mogul took to her Instagram account to share some photos to promote her collaboration with wellness brand Alani Nu. Announcing the Alani by Kim K, the 42-year-old star shared pictures of her working out in a Barbie-inspired photo shoot.
In the snaps, the mom of four sported blond hair. Donning a white one-piece swimsuit and matching heels, she was seen sipping on some Kimade, which is a limited-edition strawberry lemonade-flavored energy drink.
Upon catching wind of Kim and Alani Nu's collaboration, fans expected that Kourtney will soon be upset over the partnership. "[Cue] Kourtney re: but nutrition is my vibe," one Instagram user wrote in a comment. Another fan replied, "I came here to find this comment."
Someone else remarked, "Definitely." One other responded, "LOL SO TRUE." Another fan joked, "She just Pooshed her out of the way."
Kim's new post came after Kim and Kourtney were beefing over Kim's partnership with Dolce & Gabbana shortly after Kourtney's Italian wedding to Travis Barker. The two eventually hashed out the nasty feud once and for all after having a face-to-face conversation in the latest episode of "The Kardashians".
Kim said that she initially told the designers she didn't "want to do this because it's way too close to Kourtney's wedding. I want it to be completely different, I want it to be such a different thing." However, she ended up taking the collaboration and only informed Kourtney know about it after making the agreement.
"I remember on the call I was like, 'What are you calling me for? Are you asking for my blessing?' You weren't like, 'Hey, I'd love to know how you'd feel about this,' " Kourtney recalled. "You called after the deal was done to tell me and give me a heads up."
Kourtney also claimed that Kim took away from the specialness." She added that she felt "awful" after Kim "used my wedding as a business opportunity" and "chose the money over me."
Kim later grew frustrated after Kourtney suggested that Kim copied the "La Dolce Vita" theme on her wedding for the show. "I got married in Italy. Am I saying you copied me by getting married in Italy?" a frustrated Kim said in a confessional. "Who performed at my wedding? Andrea Bocelli. Who performed at Kourtney's wedding? Andrea Bocelli. You stole my f**king wedding country and my wedding performer. Andrea Bocelli is my favorite male singer of all time, but I'm copying her Dolce Vita lifestyle."
In the end, Kim apologized to Kourtney. "It happened and we are where we're at. There's nothing else I can say, but I totally understand, I hear you, I'm sorry, I'm sorry my choices put us in this situation," Kim then told her. "I'm happy for the experience, but I'm sad and sorry that the experience hurt you. That's not what I would ever wanna do. I'm sad that me choosing to do this would hurt you or our relationship," she said. Kourtney appreciated Kim for apologizing.
