AceShowbiz - Lauren London has turned an ad campaign into a heartfelt tribute for late boyfriend Nipsey Hussle. In collaboration with Puma, the "Baggage Claim" actress created a touching video for a brand new campaign called "Forever Strong".
Around three-minute-and-a-half-minute long, the ad campaign saw the Keira Whitaker of "The Game" wandered through the streets of Crenshaw and Slauson, where Nipsey had lived. It also shared a peek at a portrait of her late boyfriend that has been permanently tattooed on her forearm.
Throughout the promo, the 35-year-old can be heard in a voiceover reciting a poem written by Nipsey's sister Samantha Smith. "There is nothing to hide here. No way to pretend. We relate, we disagree, we disengage. We are running into each other. We are the song that writes itself," she started.
In parts, Lauren focused on healing. "We use our tears to cleanse our canvas," she stated. "The fear floods us, the love is electric. Self inflicted pain, we dance in the rain until the fear is drained. Cause pain is the light, pain is insight. The body hurts but the spirit grows." At the conclusion, she inquired, "I got a question only Lord knows. Does life birth us twice?"
A YouTube description for the video itself read, "Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey. This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger."
Lauren's collaboration with Puma came a little over eight months after Nipsey was shot to death outside his Marathon Clothing store in the Hyde Park neighborhood of Los Angeles. She shared a two-year-old son, named Kross Ermias Asghedom, with the late "Racks in the Middle" rapper.
Months after the tragic death of Nipsey, Puma has announced its intention in honoring their late ambassador through a posthumous collection. In September, the sportswear company released PUMA x The Marathon Continues collection which profit will benefit his Neighborhood "Nip" Foundation.