AceShowbiz - Willow Smith has teamed up with Kendall Jenner in a celebration of diversity. On Wednesday, January 23, the "Whip My Hair" hitmaker and the "Keeping Up with the Kardashians" star were unraveled as the new faces of Stuart Weitzman as the footwear brand unleashed a new advertising campaign for its Spring 2019 collection.
In one photo for the four-part series ads, the daughter of Will Smith can be seen being hugged from behind by the 23-year-old model while striking a pose to show off the new Landry bootie. The two were chosen to "emphasize the brand's dedication to providing ageless designs for women of all lifestyles and all cultural backgrounds."
In other pictures, Willow and Kendall were joined by actress Yang Mi and model Jean Campbell, who were also named new global spokeswomen for the brand. The campaign itself featured product that was designed to "meld fashion, function, and fit, and shoes that make a woman feel beautiful on her own terms," and were photographed by Inez van Lamsweerde and Vinoodh Matadin.
While Willow hasn't made any comment on her participation in the campaign, Kendall took to her Instagram account to share one of the ads. Along with it, she gushed, "Excited to be part of the @stuartweitzman Spring 2019 campaign with @yangmimimi912, @willowsmith and @jean_campbell !!! #StuartWeitzman #SWWomen."
Introducing #SWWomen. The first installment of our four-part campaign series featuring our new global spokeswomen @KendallJenner#YangMi@OfficialWillow and #JeanCambell. #StuartWeitzman#SWSpring19pic.twitter.com/k3xCUhD5F8— Stuart Weitzman (@StuartWeitzman) January 23, 2019
Back in 2018, Willow was asked about her observation about the beauty industry becoming more representative. At the time, the 18-year-old told Glamour magazine, "I feel like it's a beautiful thing and any effort towards changing the idea of what beauty is and broadening it and making it all inclusive is amazing."
As for Stuart Weitzman, the designer has previously teamed up with Gigi Hadid for its 2016 fall campaign as well as to create two exclusive footwear styles. In an interview with Elle magazine, the model praised the designer, "Stuart, he's a genius first of all, but he really works on mathematical equations on how to make a shoe fit a foot. He makes a shoe people will actually like to wear."