The short was made in partnership with bosses at charity Creative Visions, Subtractive Inc., Facebook, Enso, Artemis Rising Foundation, and the Blue Chip Foundation and it is part of the launch of social media campaign #WhoCaresIDo, which provides viewers "with tools to take action through a network of experts and partners, empowering people to treat others with support and kindness."
The new musical short film 'Who Cares I Do' is now available on @AppleMusic! Watch and share the film, and tell the people you love “Who cares? I do!" https://t.co/5DHaamJ43Upic.twitter.com/HlBhYwBkwN— Paul McCartney (@PaulMcCartney) December 17, 2018
"My hope is that if there are kids being bullied, and there are, maybe by listening to this song and watching this video, they might just think it's not as bad," the singer says. "That it's the kind of thing you can just stand up to and laugh off and get through."
The short, which features the stars dancing around during a black-and-white number, was filmed in October and directed by Brantley Guitierrez. It was released on Monday, December 17.