The group announced the album, which they recorded in Hong Kong in 2013, during a live streamed conference held from a Chinese restaurant in London on the first day of the Chinese New Year.
- Feb 20, 2015
AceShowbiz - Blur is coming back with a new album. The British band has revealed that they're now readying "The Magic Whip" which marks their first full-length in 12 years. The follow-up to 2003's "Think Tank" is scheduled to be released internationally on April 27 before arriving in the U.S. on the following day.
Blur's new project was recorded at a studio in Hong Kong during a five-day break on their 2013 tour. It was announced during a live streamed press conference with BBC Radio 1 DJ Zane Lowe from a Chinese restaurant in London aptly on Thursday, February 19, the first day of the Chinese New Year.
#TheMagicWhip pic.twitter.com/7cgD1hd5y0
— blur (@blurofficial) February 19, 2015
The group's frontman Damon Albarn also revealed what to expect from the forthcoming album during the live stream, saying it was inspired by the work created by David Bowie in Berlin in the mid-'70s. He additionally shared that he and his bandmates would headline London's British Summer Time Hyde Park festival on June 20.
As a preview of "Magic Whip", the band then shared its first single called "Go Out". The song arrived in a form of a lyric video in which the lyrics, mostly written in Chinese characters, flash during what looks like a Chinese cooking show.
#GoOut is one of 12 new songs featured on #TheMagicWhip Pre-order the album now and get the track instantly! pic.twitter.com/YuF76fdeb2
— blur (@blurofficial) February 19, 2015