Columbia Pictures' film "" is set to be the opening film in the 15th annual South by Southwest Film Conference & Festival in Austin, Texas. The new drama thriller will screen at Austin's Paramount Theatre, on Friday, March 7, 2008, which will precede its premiere schedule on March 28.
About the choosing of the movie as the opening film, SXSW festival producer Matt Dentler commented, "'21' represents everything you want in an opening night film." He then added, "A really great production, very entertaining, a great cast and a talented crew. Plus, we know it's a film on many a radar, from the indie side as well as the Hollywood side."