Mark and Mel Eslyn's pandemic-written series has been acquired by Netflix, marking a unique approach to distribution and financing in the realm of independent television.
- May 6, 2024
AceShowbiz - Penned during the pandemic by Mark Duplass and independently financed and produced, the eight-episode series "Penelope" has found its streaming home on Netflix. The acquisition deal, announced at SeriesFest, grants Netflix U.S. rights to the young-adult series.
This unconventional distribution model showcases the brothers' desire to retain creative control over their show, including the decision on future seasons. Duplass Brothers Productions also secured international and VOD rights, allowing them to sell "Penelope" globally.
The series follows the journey of independent filmmaking and distribution in an evolving industry. Duplass highlighted the lack of a model for financing and distributing independent television shows, leading them to forge their own path.
Despite their previous success with HBO and Netflix, the brothers faced challenges in securing funding for "Penelope". Duplass described the pandemic period as a "Reaganomic" era, with intellectual property and reality programming dominating the industry.
Nonetheless, Duplass and Eslyn chose to go ahead with their vision, financing the entire first season themselves. They emphasized that they were willing to take financial risks to preserve the integrity of their show.
Netflix's role in the deal is limited, with Duplass Brothers Productions taking responsibility for the show's success or failure. This strategy mitigates Netflix's financial exposure and allows for a more flexible approach to future seasons.
Duplass' experience with Apple TV+'s "The Morning Show" provided the financial means for him to invest in "Penelope". He acknowledged the challenges in finding mid-budget programming that doesn't fit into the traditional molds of prestige television or reality shows.
"Penelope" 's success on Netflix will determine its future scope and potential renewal. Duplass expressed confidence in their ability to adapt and make the show financially viable, even if it doesn't achieve the level of broad success expected from flagship programs.
The series, directed by Eslyn, explores the disconnect between traditional young-adult television and the interests of creators. Duplass and Eslyn emphasize their desire to create unique, personal content that resonates with audiences.
The acquisition of "Penelope" marks a significant step in the evolution of independent television distribution. By forging a unique partnership with Netflix and retaining control of their creative vision, Duplass Brothers Productions sets a precedent for filmmakers seeking alternative pathways to success.
