AceShowbiz - Gwyneth Paltrow is all abuzz about her lifestyle brand goop's new vibrator.
Launched on Valentine's Day (14Feb21), the new pleasure toy was created to fill a gap in the market place, according to an accompanying press release.
Goop bosses "tested a lot of vibrators over the years" and realised there wasn't a perfect all in one device - until now.
"There are many to enjoy," the release reads. "Sleek internal vibrators, rabbit vibrators, clitoral stimulators that fit in the palm of your hand. And then there are wand massagers. Known for their rumbly, mighty external vibration, they're appreciated equally by people who get off quick and by people who need extra stimulation."
"We made ours because we love the control a wand provides - but we wanted more. One end of the goop vibrator is the ultimate wonder-ball wand for external massage. The other end is slim for targeted stimulation. Each side features eight different pulsating patterns with varying intensities. It packs way more power and delivers deeper pleasure than anything we've tried before."
"And yes, we wanted it to look like something you'd leave on your nightstand as a functional objet d'art, if that's your thing."
The release, posted in the latest online goop newsletter, comes with a three-step guide for increasing sexual pleasure.
Paltrow and her team at the lifestyle company have often raised eyebrows by launching and recommending items aimed at increasing sexual pleasure for women, and last year the Oscar-winning "Shakespeare in Love" star introduced a candle she claimed smelled like her vagina. The first run of the flamer sold out in days.
Paltrow isn't the only celebrity with her own sex toy - Ice-T's wife Coco Austin and model Amber Rose have their own lines, and Lily Allen launched the Womanizer Liberty by Lily Allen Rechargeable Clitoral Stimulator in October (20), while model and actress Cara Delevingne has been unveiled as the co-owner of sex tech company, Lora DiCarlo, and hopes the firm's products will encourage young people to experiment with sex for pleasure and wellbeing.
"After 25,000 pre-orders, our best-selling Vibe is back next week," Dakota, who is the co-creative director and investor of the sexual wellness brand Maude, wrote on Instagram last week. She also shared some other Maude favourites in additional posts.