AceShowbiz - Sean 'P. Diddy' Combs prompted an influx of donations to Miami, Florida-based nonprofit Fighting All Monsters (FAM), after sharing a campaign video with his social media followers.
The initiative came to light when cannabis mogul Milk Tyson launched a viral campaign to get Diddy to join their crusade to help kids fighting cancer, in a bid to get them a segment on "The Ellen DeGeneres Show".
In the footage, kids from the organisation appeared with Snoop Dogg, dancing to Diddy's hit song "Bad Boy for Life" and asking him to join in with them.
When the rapper Diddy caught wind of the footage, he shared the clip on his social media pages, and the organisation has claimed its seen a surge in enquiries from people who want to get involved.
According to TMZ, one person donated 100 iPads to the children in the video, while an executive from tech giant Apple asked the nonprofit about ways to aid the kids.
FAM, which supports paediatric cancer patients, has also reportedly seen an influx in people asking to volunteer, receiving more than 300 inquiries within an hour of Diddy's post.
The rapper's post also apparently inspired someone to donate 2 tickets to the Super Bowl on 2 February, meaning two kids from the centre will get to experience the annual National Football League (NFL) championship game.