Chadwick Boseman Aims to Establish Himself as a Hollywood Brand
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Aside from discussing about his choices of movie projects, the 'Black Panther' star opens up how stardom allows him to provide for his parents, who raised him frugally in South Carolina.

AceShowbiz - Chadwick Boseman wants to establish himself as an entertainment brand like his Marvel character, Black Panther.

The 41-year-old actor, who will next star in hotly anticipated crime drama "21 Bridges", says he makes his movie choices, including working with Spike Lee and Denzel Washington, with the aim of branding himself as a Hollywood superstar.

"I haven't been resting on my laurels," he tells British newspaper The Times. "Instead, I said, 'OK, what can I do in between time?' So I shot this movie, then I shot a movie with Spike Lee, I shot a movie that Denzel produced and I've also got my own projects that I'm producing and writing. I'm taking advantage of the moment, and establishing a brand that hopefully people will trust."

"Black Panther"'s phenomenal success means he will have to reprise his role as the titular superhero, an African Prince named T'Challa with a suit that gives him incredible strength and agility, once more in 2022. And he says he's picking parts with a view to how fit he'll have to be to play a superhero.

"I've scheduled it in my head where I'll do two roles where I don't have to bulk up, and then the following one will require a gradual size increase so that I can start training for Panther then," Chadwick adds.

The American actor explains that he's now got a taste for stardom as it allows him to provide for his family, who raised him in South Carolina.

"Being able to do things for your family is more significant to me," he says. "My parents were always frugal when I was growing up. They sacrificed a lot for us. So paying for something my dad wants is very meaningful to me. He can't grasp it, though. Like, 'I can still fix this old car!' And I have to say, 'No, Dad. Let's do away with that. We're getting a new one!'"

"21 Bridges" debuts in cinemas on November 22.

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