The 'Hotline Bling' rapper has sent flowers across Toronto to promote his new project, which is now revealed to be a marijuana company named after his 2017 mixtape 'More Life'.
- Nov 7, 2019
AceShowbiz - Drake is the latest celebrity who gets into the weed business. The Canadian star is set to launch a marijuana company called More Life Growth Company, which is named after his 2017 mixtape "More Life".
Drake's company Dream Crew IP filed trademark applications in Canada and the U.S. last month. According to legal documents obtained by TMZ, the "In My Feelings" hitmaker wants to lock up the rights to his company's name and then use it to sell vapes, pipes, rolling papers and hookahs.
The company will focus on providing "cannabis products and herbs, medicinal herb extracts, herbal tea, rolling papers, dried plants as well as other merch and apparel." He also wants to trademark a bunch of merchandise like shirts, boots, coats, dresses, gloves, hats, hoodies, jackets, jeans, sweats, shorts, sneakers and even lingerie under the name.
The 33-year-old singer/rapper has taken to his Instagram account to promote the new project. On Tuesday, November 5, he posted a video of a geodesic biome dome like the ones found at the Eden Project in Cornwall, England, alongside a logo for the More Life Growth Co. He captioned with it the account handle of the company's official Instagram page, which now has 14k followers though it's still set private.
Drake has also handed out flowers across Toronto to tease his secret project, which is now revealed to be the weed company. One recipient was Dina Pugliese-Mirkovich, the co-host of Toronto based morning TV show "Breakfast Television", who shared on Instagram pictures of herself with the flower bouquet.
"That one time when @champagnepapi (Drake's Instagram handle) sent me flowers!" Dina wrote in the caption. "Ok....so his team is out and about spreading all kinds of positive vibes with flowers to unsuspecting peeps today...but still. Lol! He's launching a new business venture this Thursday!!"
Drake isn't the first celebrity who has invested in the weed industry. Post Malone has previously launched a marijuana company named Shaboink, and Ray J invested $5 million into his own pot business.
