After debuting her rendition of Frankie Beverly & Maze's 1981 anthem in Netflix's 'Homecoming', the 'Formation' singer makes use of her Instagram Stories to promote the #BeforeILetGoChallenge.
- Apr 24, 2019
AceShowbiz - Beyonce Knowles has launched a viral dance challenge inspired by her new cover song "Before I Let Go".
The singer surprised fans by releasing the "Homecoming" live album on April 17, the same day as Netflix dropped her "Homecoming: A Film by Beyonce" special, which featured her headlining performance at Coachella 2018 as well as behind-the-scenes footage. In the closing credits of the documentary and on the album, Beyonce debuted a new song "Before I Let Go" - a cover of Frankie Beverly & Maze's 1981 black cultural anthem.
The track has now sparked a new viral dance challenge, with dancers showing off the routines they've created to the song, which features directional lyrics such as, "Ooh, bunny hop, bunny hop, drop, pop/ Cross your legs, turn around and clap/ Shuffle to the left, let's glide now/ Ooh, drop it down, drop it down low, low."
Beyonce launched the #BeforeILetGoChallenge on her Instagram Stories on Monday by promoting the hashtag with a bee and heart emoji. The singer, who rarely uses that Instagram function, also shared dozens of video submissions from dancing fans showing off their moves.
"Y'all!!!!!!!!!!!!! @beyonce just posted my #beforeiletgochallenge to her Instagram!!!!!!!!!!!!!!! Sorry I'm dying.... ," user @Kiara_Imani tweeted Monday.
Beyonce dropped the "Homecoming" album on all streaming services - including Spotify and Apple Music - on Wednesday, a rare move for the singer who usually shares her new music exclusively on husband Jay-Z's TIDAL service.
She is now following suit with some of her other work - bosses at Spotify and Apple Music announced on Tuesday that her 2016 album "Lemonade" is now available on their platforms, three years after its release.