Busy Philipps Agrees to Front Lingerie Ad Campaign to Teach Daughter About 'True Beauty'
Aerie
Celebrity

Being one of Aerie's new role models, the 'I Feel Pretty' actress lets out a lengthy social media post in which she detailed the real reason why she has always hated her stomach.

AceShowbiz - Busy Philipps signed on to front lingerie firm Aerie's latest campaign for her daughters.

The actress and TV host has shared a lengthy Instagram post explaining her decision to pose in her underwear for the label, alongside British actress Jameela Jamil and "The Handmaid's Tale" star Samira Wiley, revealing her own beliefs align with Aeire's philosophy.

"I cannot explain to you what an honour it is to join @aerie as an #AerieREAL Role Model," she began her post, alongside one of the campaign images. "Since 2014, Aerie has committed to using NO RETOUCHING on their models and the brand has been a champion for body positivity and inclusiveness. @aerie is about empowering women and girls by showing images of real unretouched bodies."

"I know for a fact I want my daughters to grow up in a world where they know and understand that true beauty comes from the inside out and true beauty doesn't ever look just one way. The more we can have images out in the world that reflect that to us, the more that will become our reality."

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I cannot explain to you what an honor it is to join @aerie as an #AerieREAL Role Model. Since 2014, Aerie has committed to using NO RETOUCHING on their models and the brand has been a champion for body positivity and inclusiveness. @aerie is about empowering women and girls by showing images of real unretouched bodies. I know for a fact I want my daughters to grow up in a world where they know and understand that true beauty comes from the inside out and true beauty doesn’t ever look just one way. The more we can have images out in the world that reflect that to us, the more that will become our reality. Can I tell you a quick story? I have always hated my stomach. Always. It’s the part of my body I have always been quick to say I would change if given the choice. Do you know what I recently realized? When I was a preteen, there was an underwear ad that was everywhere(I even had it torn out and up on my wall) and the very famous model had what I thought was “the perfect stomach” My stomach didn’t look like that. It never did and honestly, it never will. And so I deemed a part of my body a problem. I wasted SO MUCH TIME thinking about my “terrible stomach” when my stomach is wonderful! Because it’s mine! And I’m not defined by my stomach or any other part of my body! I wish I had seen images of different women’s bodies in media when I was growing up. I wish I hadn’t been sold the lie that to achieve true happiness I needed a flat tummy and no hips so I could look like a model in an ad. I am BEYOND thrilled to stand with @jameelajamilofficial, @whododatlikedat, @bren_hucks, @mollyburkeofficial, @iskra, @alyraisman and @cleowade, all of whom I respect for their own individual talents and their unique contributions to remaining authentic and truthful in the public eye. We all have our own unique super powers and mine is my ability to be myself. I’ve never felt more ME and I’ve honestly never felt more beautiful. #aeriepartner

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Busy, who has 10-year-old Birdie and Cricket, five, with her screenwriter spouse Marc Silverstein, went on to detail how she has wasted "so much time" hating her stomach over the years, but she has finally come to accept it.

"I wish I hadn't been sold the lie that to achieve true happiness I needed a flat tummy and no hips so I could look like a model in an ad," the star said.

As well as showing off her toned body in the campaign images, the 39-year-old also has her distinctive moles on full display.

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