The collection will feature the pink and yellow bedazzled sweatshirts that the singer rocked onstage at the festival.
- Jul 11, 2018
AceShowbiz - Beyonce Knowles is commemorating her Coachella festival takeover by launching a special capsule collection with Balmain.
The Formation hitmaker recruited the top design house's creative director, Olivier Rousteing, to create her dazzling costumes for her headlining sets at the California event in April, when the superstar and her dancers hit the stage in looks inspired by the marching band uniforms worn by students at America's historically black colleges and universities.
Now they have decided to make a three-piece range available to fans, so they can have their own versions of the clothing, with proceeds benefitting charity.
"When she saw all the dancers loving the outfit - and she was loving her own outfit - she realised that what we were creating on stage for her, for all the dancers, was something really impactful," Rousteing tells Vogue.com.
The Balmain x Beyonce collection will feature the pink and yellow bedazzled sweatshirts the singer rocked onstage at the festival, which was nicknamed "Beychella", as well as a black T-shirt printed with the same graphic.
Introducing the limited-edition #BALMAINxBEYONCE collection inspired by @Beyonce's custom-made #BALMAIN pieces for #Coachella. AVAILABLE WORLDWIDE JULY 14 ON https://t.co/rMzlnxhJlq#BALMAINxBEYONCEpic.twitter.com/3QsL4ktwbn
— Balmain (@Balmain) July 10, 2018
"I worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyonce and I, is really a big, big step for fashion and music together," Rousteing continues.
And the design guru is so proud to have played a key role in pop history.
"Sometimes, you create a moment, and it's just one moment," he says. "With the clothes that we are creating now, it's going to be a moment that keeps going and going and going. This is something really important...
"For me, working with Beyonce, it's more than only music," Rousteing adds. "It's about history, working with a woman that's going to be part of the history and has made her own revolution, not only in music, not only in fashion. She is an icon to an entire generation and so many more generations can follow the steps of Beyonce and say, 'You give us hope, you make us dream'".
Proceeds from the Balmain x Beyonce items will be donated to the United Negro College Fund, a non-profit organisation through which officials offer scholarships to students attending historically black colleges or universities.
The capsule collection, which ranges in price from $290 (£220) to $1,790 (£1,350), will go on sale at Balmain's flagship store in Paris, France on Friday, July 13, before being made available online on Saturday.
