AceShowbiz - Little Mix have created their very own cosmetics brand: LMX by Little Mix.
The British girl band, comprised of Jesy Nelson, Jade Thirlwall, Leigh-Anne Pinnock and Perrie Edwards, have previously launched fragrances, false nails and even a make-up line in collaboration with Collection.
However, the four-piece have now decided to put together a cosmetics range all of their own, which they have developed with beauty industry innovators, SLG.
The group have based their new range on the products they've experimented with over the course of their seven-year music career, to create what has been described as a "sophisticated collection with meticulous consideration paid to every shade selection, formulation texture and look in the range."
A spokesperson also explained that the beauty brand will consist of "high-performance, heavily-pigmented formulations that suit every skin tone" with a focus on "unbelievable highlighters, velvety matte lips and high-impact colours."