Hilfiger says the two models are chosen as the brand's ambassadors because they are 'the icons of tomorrow, captivating their audience with their powerful drive and inner fire.'

• May 25, 2018

AceShowbiz - Hailey Baldwin and Winnie Harlow are Tommy Hilfiger's new global brand ambassadors.

Brand founder Hilfiger, who in past seasons has worked closely with Gigi Hadid, is over the moon at his latest signings and praised the label's new recruits in a statement.

"As two of the most sought-after models in the world, Hailey Baldwin and Winnie Harlow are becoming the icons of tomorrow, captivating their audience with their powerful drive and inner fire," Hilfiger shared. "They are leading the way for the next generation of Tommy women, approaching everything with confidence and optimism. These shared qualities and values are why I'm excited to welcome them into our family."

The two fashion stars join Formula One driver Lewis Hamilton, the ambassador for Tommy Hilfiger's menswear.

And like Gigi, Lewis is also collaborating on a line of clothes for the American brand.

Baldwin, the daughter of actor Stephen Baldwin, and Harlow, who came to prominence on TV talent show "America's Next Top Model", also shared their excitement.

"Fashion is how I express my individuality to the world, and Tommy Hilfiger's designs are perfect to make bold statements," 21-year-old Baldwin shared. "I love styling each outfit to make it my own, and I can't wait to show fans of the brand how I infused my own twist into the fall Tommy Icons styles."

Harlow, 23, added: "I've always believed in the power of embracing who you are and breaking conventions, so I am proud to partner with an incredible designer who truly shares this spirit. I've always loved the brand's classic American cool style, and I'm excited to share my favourite pieces with all Tommy Hilfiger fans."