AceShowbiz - Ashley Graham has been tapped to star in jewelry brand David Yurman's new campaign. The curvy model, who continues to promote messages of self-acceptance and female empowerment, is fast becoming one of the hottest names in the business and has recently landed gigs for the likes of Lane Bryant, Marina Rinaldi, Revlon and Rag & Bone.
While Ashley has mostly been focused on fashion work, she has now been cast in U.S. jeweler Yurman's latest marketing imagery, which was shot by photographer Peter Lindbergh at a resort in Jamaica.
"This is my first really big jewelry campaign," she told W magazine of the photoshoot. "The really funny part is I had been working with my team and we were writing out what I wanted to do, and David Yurman had always been top of the list but I had just written it down last week when we were making this big poster board. It was a moment."
With a theme of celebration, a preview from the campaign shows Ashley posing in an off-the-shoulder black top with a large cocktail ring on her left hand. And she explained that the collaboration felt like a natural decision as she has long admired the pieces manufactured by the New York business.
"Their designs are iconic and timeless," the 30-year-old smiled. "When I moved to New York, all of my friends had David Yurman jewelry. I feel like the brand is unlike any other because it is unconventionally bold and it's beautiful."
The shoot also features a number of other high-profile models including Joan Smalls, Anna Ewers, Amber Valletta, Meghan Roche and Florence Clapcott, with Joan thrilled to work the company again after appearing in the fall 2011 edition.
"I didn't realize how long it has been," she shared. "Those images have always been one of my favourite. They are so iconic, and to be shot by Peter Lindbergh is insane."