Internet is furious after the Victoria's Secret model and the soft drink brand use resistance protests to sell soda in their new ad.
- Apr 5, 2017
AceShowbiz - Kendall Jenner's new protest-themed Pepsi ad looks inspiring as it tells "the moments when we decide to let go, choose to act, follow our passion and nothing holds us back." But it has sparked online backlash as the Victoria's Secret model and the soft drink brand use resistance protests to sell soda in the commercial.
Twitter has since erupted with criticism over the new ad titled "Live for Now Moments Anthem". Many were quick to note that the two-and-a-half-minute short film featuring Kendall giving a can of Pepsi to one of the cops made it seem like major issues such as police brutality among others could be solved by a can of Pepsi.
Reaction on the social media ranged from some saying the imagery was tone deaf, to it evoking a widely circulated photo of Black Lives Matter protester Leshia Evans last July in Louisiana. She was detained when she approached police at a demonstration in Baton Rouge. In the award-winning photo, Leshia could be seen offering her hands to a group of riot-gear-clad police officers.
"Disgusted with @Pepsi & @KendallJenner," user @duwanx_ tweeted. Meanwhile, user @_Hate_Holly_ alleged, "I'm sure @pepsi already has an apology drafted. These companies are not THAT tone deaf. They're using controversy to their advantage."
Disgusted with @Pepsi & @KendallJenner #pepsi #KendallJenner pic.twitter.com/xZOrIRUcVq
— POETRY DAD (@duwanx_) April 4, 2017
I'm sure @pepsi already has an apology drafted. These companies are not THAT tone deaf. They're using controversy to their advantage
— Uncoachable (@_Hate_Holly_) April 4, 2017
"Hell yeah I hope the militarized police force beats the s**t out of me while enjoying a cool, refreshing Pepsi," said @danozzi. @wokeluisa tweeted, "New Kendall Pepsi ad should have a disclaimer: 'Rich white girl on closed course. Do not try this at home.' "
Hell yeah I hope the militarized police force beats the shit out of me while enjoying a cool, refreshing Pepsi™ https://t.co/E7NgU9uTwS
— Dan Ozzi (@danozzi) April 4, 2017
New Kendall Pepsi ad should have a disclaimer:
"Rich white girl on closed course. Do not try this at home."
— Luisa Haynes (@wokeluisa) April 4, 2017
