AceShowbiz - NBC has renewed "Days of Our Lives" for a 52nd season. The renewal debunks the speculation that the network might cancel the long-running daytime soap opera to make way for Megyn Kelly's new show.
"It's a great day in Salem!" executive producer Ken Corday said. "We are pleased to announce that after more than 51 years in the hearts and homes of our amazing fans, 'Days of Our Lives' will continue to be part of NBC family. We are grateful to our incredible network and longstanding partner Sony for their continued support, and we look forward to what the future will bring under the new creative direction of the show. I'm especially proud to be able to shepherd 'Days' into the new seasons, continuing my parents' dream and the show's legacy."
Steve Kent, senior executive vice president, programming, Sony Picture Television, added, " 'Days of Our Lives' has a legacy of rich storytelling that has traveled across generations." He continued, "Ken Corday and the cast and crew continue to deliver dynamic storylines and unforgettable performances, and we are proud to continue to bring this award-winning series to audiences both in the U.S. and around the world."
Debuted in 1965, "Days of Our Lives" just aired its 13000th episode in January. The soap opera, which first premiered as a half-hour drama and expanded to an hour a decade later, is set in the fictitious Midwester town of Salem.
In its current season, the Daytime Emmy Award-winning series is averaging a 0.7 Nielsen live-plus-same day rating among women 18-49 demo. It successfully garners 2.4 million total viewers. "Days of Our Lives" airs worldwide in more than 25 countries.
"Days of Our Lives" is produced by Corday Productions Inc. in association with Sony Pictures Television. Greg Meng serves as co-executive producer alongside Alber Alarr, while Ron Carlivati is the head writer.