With the Diane Martel-directed video, the band wants to 'capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze.'
- Oct 29, 2015
AceShowbiz - The 1975 has dropped a music video for their "Love Me". Arriving online on Wednesday, October 28, the weird and very pink clip was shot by Diane Martel, the same person behind the equally bizarre visuals for Miley Cyrus' "We Can't Stop".
In the new video, the band's vocalist Matthew Healy is featured in multiple eyebrow-raising scenes in addition to performing shirtless alongside his bandmates. Those scenes include one that shows him sipping champagne while hanging out with cutouts of some celebrities like Ed Sheeran, Harry Styles, Rita Ora and Charli XCX. He even smooches "Styles" at one point.
"We wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is ridiculous! But, is it?" Healy explained the video. "The only art worth any investment is art that makes one feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within an individual and in doing so immerses the individual into a sense of shared experience and community founded upon that same personal connection or experience."
"Too many artists care what others think. We are for the 'community'! A non-linear observation on everything that has been and what will become," he added. "A lack of understanding of the world we are living in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you're given."
He concluded, "WE'VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT."
"Love Me" came out earlier this month as the lead single off The 1975's upcoming second album, "I Like It When You Sleep, for You Are So Beautiful Yet So Unaware of It". The follow-up to their 2013 self-titled debut set is scheduled for release in February 2016.
