The dark-comedy, whose title puns on the wealthy Rothschild group, charts how charismatic outcast Becket Rothchild (Shia LaBeouf) plots his way back into his family's riches, setting himself on a collision course with patriarch Whitelaw Rothchild (Mel Gibson). On the way, he must infiltrate the weird and twisted lives of his super-rich kin including frat boys, hipster artists and reality TV stars.