Comedian Hari Kondabolu, the creator and star of this feature-length documentary, confronts his long standing "nemesis" Apu Nahasapeemapetilon - better known as the Indian convenience store owner on The Simpsons. Through this comedic cultural expose, Kondabolu questions how this controversial caricature was created, burrowed its way into the hearts and minds of Americans and continues to exist - intact - twenty-eight years later.