Verizon Wireless is getting avid at its music sponsorship. The phone company has tied a deal with Australian rockers AC/DC to release the band's entire back to back catalog, making itself the only company to gain the exclusive right.
The digital catalog will be sold via Verizon's VCast Music service starting from March 2008 at $12 per album. All of the albums are available for full download except for the group's biggest hit, "You Shook Me All Night Long," which will be available as an over-the-air download.
Not stopping at digital download, Verizon also makes 18 new tracks available as ringtones and ringback tones. There will also be a broadcast of the band's "Live at Donnington" concert and other footage that will be telecast through VCast TV service.
The AC/DC deal is only the first step in Verizon's programs. Associate director Ed Ruthe is hoping that more acts will be added to their VCast TV channel in the future. "This is an indicator of things to come," Ed said.
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