"The American Meme" follows Hilton's transition from beloved 'It' girl of the early-2000s to certified social media maven, one who currently boasts 8.6 million Instagram followers and counting. The film also features internet personalities Josh Ostrovsky (@thefatjewish), Brittany Furlan (@brittanyfurlan) and Kirill Bichutsky (@slutwhisperer), who struggle to maintain their lives both on and off the 'Gram, as they hustle to monetize their online footprints.